INDIACSR News Network
RUDRAPUR: Keeping its commitment to sensitize corporate world towards their social responsibility and to develop sustainable, social, rural & ethical business culture through “Strategic CSR”, Green Earth Alliance (GEA) organised another day long thought provoking conference on “CSR Essentials” in Industrial town of Uttarakhand “Rudrapur” on 30th April, 2012 in association with “Uttarakhand Open University”, “FICCI- Aditya Birla CSR Center of Excellence” with support from “Tata Motors”, Rudrapur Unit.
Welcoming the guests/delegates coming from all over India comprising from “Corporate/Pvt. sector, NGOs, CSOs, INGOs, Federations, Trade, Chambers, MSMEs , Media, Govt. etc.” CEO Green Earth Alliance, Anil Jaggi briefed them about the vision and mission of Green-Earth Alliance & the importance of having responsible business organisations for social and economic inclusive of “Aam Aadmi”.
Detailed presentation was given on CSR, ISO-26000, OECD, GRI, Indian Voluntary Guidelines etc. along with many CSR case studies across the country by Anil Jaggi.
What is CSR, how to move ahead with strategic CSR , business case of CSR and how it can benefit the business houses on long run to build their brand image with their responsible and ethical behaviour were the important aspects covered in the presentation of Anil Jaggi.
Tata group is a strong believer for their commitments for society they work and toward various stakeholders and is working religiously on such issues and address them with local stakeholders right from the inception of the group from 18th Century, highlighted Chief Guest of the meet Mr. Nitin B. Tilak, GM Tata Motors Ltd. Mr Tilak also assured their support for such endeavour in the future for the prosperity of Uttarakhand, especially by employing its youths, who are otherwise migrating to big cities like Delhi and Mumbai for petty jobs.
CSR Commitment of all Tata companies is keeping them ahead of any kind of competition, said Tilak
Urgency of linking livelihood with corporate functioning should be essential part of CSR framework , mentioned Prof. Vinay Pathak, Vice Chancellor of Uttarakhand Open University and also assured the support of UOP for such endeavour.
A case study of integrated development in a village “Charba”, Near Dehradun by IIT-R Students was shown by Prof. Vinay Nangia from FMS, IIT-Roorkee. Dedicated and strategic plan can transform the region, if problems are identified and then addressed under proper guidance, mentioned Prof. Nangia.
Promoting Rural Livelihood with Sustainable Business can transform the society in a big way, the way Patanjali is working, said S.K. Patra , President and CEO Patanjali Auyurved Ltd. A Future plan of Patanjali was shared by Patra to develop rural economic with responsible approach.
Social Entrepreneur Manoj Shrama shared his experience of developing micro level rural model and how such small yet, powerful initiatives can improve living conditions of the hill folks.
Rajeev Khanna, Sr. Media professional shown his concern for pro-active role of media in improving the working synergy between Corporate and civil society group.
Rajeev Singhal, Ajeevika project (Govt. of Uttarakhand) shared the experience of improving rural livelihood by adopting various micro and macro level initiatives in 13 blocks of Uttarakhand. Grassroots experiences ware shared by Ajeevika’s network and federations working in Chamoli, Pithoragarh , Tehri and Almora regions.
Arun Nautiyal of Azim Premji Foundation shared practical experience of working with rural Govt. schools in Uttarakhand and how the foundation is applying new and innovative methodology to transform education and making it more meaningful.
Ritesh Garg, the youngest participant shared his revolutionary concept of grooming young entrepreneurs in the mountain state by taking our Jagriti Yatra’s of 2000 kms, in the mountain state to motivate young people.
How the CSR initiatives of Tata Motors, Ashok Layland and Maruti with Haldwani based Training Center “SMART SKILLS”is changing the landscape of employment scenario for youth of Uttarakhand was mentioned by Prof. KK Pande, which was further endorsed by Director of Smart Skills, Deepak Bist.
Working on social justice and micro level entrepreneurs , president of Delhi based NGO “JUSWANT”, Swaran Jaggi spoke about small impact by their Solar energy products which are saving energy and helping rural masses to get required energy at their doorsteps.
Prof. Rakesh Mudgul, Registrar, TM University/Moradabad also raised his concern on academia to improve working relations between Corporate world and social sector through strategic CSR initiatives.
Kamla Pant, President PAHAL NGO, appreciated the efforts done by responsible business houses in Uttrakhand regions and participating and supporting organisations IndiaCSR, 4th Wheel, Organic Services, SFID, Kumoun Chamber of Commerce and Industry etc. and also thanked all participants for coming to Uttarakhand and extending their support for its equitable growth.